Built to Last

Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

2018 Core Values Award Winners

2018 Core Values Award Winners

In preparation for our most recent meeting, it became clear that several team members had done amazing work deserving of special recognition. We wanted to do something fun and creative, perhaps even start a new tradition. Four times a year Trig team members each take on a special project that we refer to as our “rock” for the quarter, so we decided on a trophy that fit these awards of achievement particularly well.

Why Spike the Eggnog

Why Spike the Eggnog

Each year around Thanksgiving, Dr. Lancefield would spike a batch of eggnog in the lab, and then let it sit there for about a month to be enjoyed around Christmas. Letting that eggnog age in the cold of winter over those weeks between the holidays made it “better” according to her original recipe (below). But maybe what the microbiologist meant was, “better for your health.” So the question is, does spiking the eggnog kill the Salmonella?

2018 Holiday Ad Trends: "But It's Not Even Thanksgiving Yet!"

2018 Holiday Ad Trends: "But It's Not Even Thanksgiving Yet!"

Holiday Ad Trends 2018: Whether you’re the type to believe this is a war on Thanksgiving or an extension of wintery good cheer, the ads are here already and we’ve started watching them for you to get an early glimpse into this season’s trends. Here are some of our favorite ads that launched fast for winter 2018.

Innovation History of Trig's Logo Development

Innovation History of Trig's Logo Development

Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.