These potential customers have busy lives, but they also expect more from the products and services that are pushed at them. I think its only fair that we, as researchers, provide an environment that works best for each individual, so they can effectively lend their voice to a new product or service that is relevant to them.
MBTI is taught by career counselors and in Human Resources and Organizational Behavior classes in the business schools. All this enthusiasm despite the fact that MBTI has been consistently discredited by serious psychologists and the social sciences since the 1980’s.
We then played with the idea that an entrepreneur is one who waits, gets the second marshmallow, then starts trying to negotiate for more marshmallows by waiting further, or trading their marshmallow to get something else.