Using the Four Tendencies to Maximize Customer Research

These potential customers have busy lives, but they also expect more from the products and services that are pushed at them.  I think its only fair that we, as researchers, provide an environment that works best for each individual, so they can effectively lend their voice to a new product or service that is relevant to them.

Industrial Design for Natural Running

Industrial Design for Natural Running

While there has been much debate over the benefits of minimal shoes, this is where I feel industrial design has truly entered into the running industry; the merging of traditional and natural elements.

Data disfluency and business intelligence

Data disfluency and business intelligence

The Malartu dashboards are beautiful, and we are getting insights to our business that are confirming hypotheses we only dreamed of validating before.  But, are we becoming less disfluent?  How do we maintain our design thinking mindset when the data crunching is done for us?  

Myers-Briggs and other Pseudoscience

MBTI is taught by career counselors and in Human Resources and Organizational Behavior classes in the business schools. All this enthusiasm despite the fact that MBTI has been consistently discredited by serious psychologists and the social sciences since the 1980’s.

The Marshmallow Test for Entrepreneurs

We then played with the idea that an entrepreneur is one who waits, gets the second marshmallow, then starts trying to negotiate for more marshmallows by waiting further, or trading their marshmallow to get something else.