We are excited to announce that Ashley Whitley will be joining Trig as our first project manager. In a company that prefers change to standard procedures and ambiguity to routine processes, Ashley has the challenge of keeping track of each divergent path we take with our clients and making sure we maintain our commitments to quality, budget, and schedule.
We are thrilled to announce the expansion of the Trig team with industrial designer, Kelly Harrigan joining as Trend and Innovation Manager. Kelly will be responsible for leading customer research studies, organizing and facilitating ideation sessions, as well as pioneering our services with trend research and trend field trips.
In her second promotion since joining Trig in early 2015, Connie Tran has been elevated to the role of Brand and Marketing Manager. Connie has demonstrated excellence in managing large client projects and has consistently lived and helped shape our core values.
Ty Hagler, founder and principal at Trig said, "Connie has been instrumental to Trig's growth, not only with keeping our clients happy, but has led the way on updating our brand, positioning, and online presence. Connie is a tireless champion of making sure we hold the line on each project and for building a strong company culture."
Connie has pioneered Trig's brand identity process of applying the brand archetype framework to new and existing brands. The brand archetype process has proven especially effective in crowded markets like beer brewing to find differentiated positioning that will stand out in a crowd. The new Trig website, branding, and positioning is a direct result of applying the brand archetype process and delivering excellent execution.
Connie has also become an expert in marketing automation, leading the conversion of one of our largest clients from Act On to Marketo and helping the client to realize the full potential of the software. In particular, the client has saved upwards of 15 hours each week in sorting through leads that come in, assigning them to a sales representative, and then following up with the sales representative to track the outcome of the lead.
The team at Trig would like to congratulate Connie Tran on her promotion. We look forward to her continued leadership in building a great culture of excellence.