Posts in Ideation
Insights and Ideation

Want to set up a proper foundation for your ideas to succeed? Trig can help you form a resilient structure built out of research. What problem does your product solve? Are your design ideas human-centered? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered with personalized ideation sessions.

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Creative Performance Scorecard (Duke and Wentworth)

As part of our philanthropic mission, we regularly teach creative performance principles and workshops in a variety of educational settings. We also use the students as guinea pigs to try out new ideation techniques, with sometimes hilarious results. 

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Scaling With Data Podcast (Your Culture is Built on Data)

Culture and data seem like opposing ideas, but in my conversation with Sean Steigerwald, founder of Malartu, we explored how the proper use of data can build a culture of transparency, accountability, and promote a healthy work-life balance.  Prior to the podcast, Sean and I have been enjoying exchanging books and ideas along this topic as we have sought to guide the growth of our respective companies.

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Using the Four Tendencies to Maximize Customer Research

These potential customers have busy lives, but they also expect more from the products and services that are pushed at them.  I think its only fair that we, as researchers, provide an environment that works best for each individual, so they can effectively lend their voice to a new product or service that is relevant to them.

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Data disfluency and business intelligence

The Malartu dashboards are beautiful, and we are getting insights to our business that are confirming hypotheses we only dreamed of validating before.  But, are we becoming less disfluent?  How do we maintain our design thinking mindset when the data crunching is done for us?  

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Myers-Briggs and Other Pseudoscience

MBTI is taught by career counselors and in Human Resources and Organizational Behavior classes in the business schools. All this enthusiasm despite the fact that MBTI has been consistently discredited by serious psychologists and the social sciences since the 1980’s.

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265 Ideas in 10 Minutes, no Parrots

We discussed research that showed 98% of four-year olds test as creative geniuses, yet only 2% of the adult population remains a creative genius.  Why is that?  One might blame the education system, but I believe the problem is deeper than that.  Parrots are to blame for why you are not a creative genius today.

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Explore Your World Like a Cross-Pollinator

There is a big, bright world of inspiration out there!  So why are so many people still sitting in windowless meeting rooms with empty tabletops and beige furniture?  When is the last time you came up with a brilliant idea while staring at a blank wall?

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2017 BMES Coulter College - Lessons Learned

From August 3rd to August 6th, rising undergraduate seniors from twelve international Biomedical Engineering college programs convened in Atlanta Georgia for an educational contest of who could develop the best medical device design and prepare the best investor pitch on the supporting business.  The Coulter College event was hosted by the Biomedical Engineering Society with support from the Wallace H. Coulter Foundation.

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Virtual Ideation and Peak Creative Performance

The truth of face-to-face brainstorming is that the quantity of ideas generated per person drops significantly each time someone is added to the team. The political nature of the typical office can be stifling. Think about your most recent brainstorm, when a colleague was talking were you thinking about your ideas or trying to figure out how to respond to them?

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Trig Demonstrates Virtual Ideation Session

On April 11 Ty Hagler of Trig Innovation had the pleasure of speaking about the topic of the virtual ideation session. Ty spoke in the Cary West Regional Library at the invitation of Carolinas Innovators & Design Thinkers. The title of the talk was “Virtual Ideation: Activating Customer Insights into Testable Concept Prototypes.”

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Brisley Joins Trig Innovation Design Team

Trig Innovation, an innovation management firm based in Durham, North Carolina, announces the addition of Drew Brisley to its industrial design team. Brisley is a 2012 graduate of North Carolina State University’s industrial design program, graduating with honors (summa cum laude).  

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