Posts in Marketing
How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.

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MarketingSamantha HarrComment
Brand Asset Management

We don't believe in run-of-the-mill marketing. Your image is important to us, and that doesn't stop at advertising. Trig has devised the term Brand Asset Management to describe the expanded suite of human-centered services we offer to set your business ahead in the race for real lasting success.

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How marketing automation puts customer insights to work

Marketing as we know it is at a cross-roads. Countless pieces of software and strategic frameworks have been built around how to fit the customer into its marketing process, and not the other way around. 92 million Millennials, the largest generation in history, is expecting more. Until about 2040, if you want your brand and business to survive, you’ll need to build your strategy around how “millennials will be the key consumer segment driving the U.S. economy.”

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Press Release: Trig Innovation Wins Two IDEA Awards!

Trig Innovation, a virtual design firm focused on exploring new directions in innovation processes, industrial design and product marketing, has earned multiple awards at the Industrial Designers Society of America’s (IDSA) 2016 International Design Excellence Awards (IDEA).

While the firm has seen recognition at previous events, this year’s IDEA is special for Trig, with awards for the company’s groundbreaking collaborations with a pair of North Carolina startups, ALTR ERGO and 410 Medical.

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Through a Shopper's Eyes (Takeaways From the National Hardware Show)

Statistically speaking, women may not be the more likely gender to operate lawn mowers on a regular basis. It was very clear to me, however, as I walked last week’s North American Retail Hardware Association National Hardware Show (NHS) in Las Vegas, that women are a powerful force to appreciate when it comes to selecting the lawn mower (or tool box or shovel or grill, for that matter). 

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Branding to Reach New Heights: Part Two

Of particular interest was the competitive landscape data that Thought Leader Select had processed in the months prior to engaging Trig Innovation. Many of Thought Leader Select’s competitors employ a completely different model where they try to evaluate doctors through software and web searches—an approach that simply commoditize the data sets that reflect actual medical careers.

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MarketingSamantha Harr
Branding to Reach New Heights: Part One

As part of a corporate re-branding initiative that included a revamp of its corporate website, Thought Leader Select engaged Trig Innovation to revisit their corporate logo. Through Trig’s consultative process, the two parties spoke in great depth about what Thought Leader Select stands for as a research and consulting partner to the biopharmaceutical industry, how they are different from their competitors, and the customers they serve.

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MarketingSamantha Harr